Deeply: home care and professional products from one Ukrainian brand.
Deeply is a Ukrainian professional hair cosmetics brand founded in early 2023 in Rivne by Anastasiia Fede and Ivan Statylko. The brand's name comes from "deep cleansing shampoo": the idea was born from a wish to replace expensive imported clarifying shampoos used for keratin straightening and Botox treatments with more affordable Ukrainian alternatives. In May 2023, stylists received the first Deeply deep cleansing shampoos, and the range later expanded with restorative pre-treatment masks and a line of home care products: shampoos, conditioners, masks, and leave-in care.
Home shampoos are chosen by scalp condition, not by hair length.
Deeply shampoo is chosen first by hair type and scalp condition, with the condition of the lengths, coloring, lightening, or a tendency to frizz, considered afterward. The table below summarizes the purpose of the line's shampoos.
| Deeply Shampoo | What it's for (per brand description) |
|---|---|
| Normalizing | for scalp prone to oiliness: cleanses excess sebum |
| Moisturizing | for normal, dry, and sensitive scalp, gentle cleansing |
| Sulfate-Free | for dry and sensitive scalp, for care after keratin, Botox, and nanoplasty treatments |
| Restoring | for hair showing signs of damage, supports softness and smoothness |
| Blond Toning | for light, lightened, highlighted, and bleached hair, neutralizes yellow tones |
| For Hair Growth | for fine hair lacking volume and strength |
| Chelating (Magnetic) | for periodic deep cleansing from mineral buildup and hard water |
Deeply conditioner finishes washing, smooths the cuticle, and eases combing, while the mask is a separate, more intensive step chosen for a specific hair condition. If a mask and conditioner are used in the same routine, the mask is applied and rinsed off first, followed by the conditioner. The line includes a moisturizing and a restoring conditioner, as well as a blond toning balm that conditions hair while neutralizing yellow tones.
Among the Deeply masks: a restoring mask for hair showing signs of damage and dryness, a moisturizing mask with apricot kernel and soybean oils, panthenol, and collagen for dry hair, a deep restoring mask with proteins (milk and wheat proteins, silk amino acids) for porous hair with pronounced damage, and a glossing mask for the final care step when a pronounced shine is needed. Separately, the professional restoration section includes a lipid pre-treatment mask, the lightest of the Deeply reconstructors, used for minor damage.
Leave-in products: the finishing step before styling.
Deeply leave-in care is applied after washing to prepare hair for drying and styling or to give it the desired finishing effect. The 10-in-1 protective hair spray is designed for complex care before drying and styling: according to the brand's description, its main purpose is protecting hair from high temperatures, and it additionally eases combing and reduces frizz and static. The silk fluid with avocado oil and hydrolyzed silk cares for the lengths and ends, supporting smoothness and shine. The hair cream is made for finishing care of unruly hair before styling: it disciplines strands and smooths the lengths. And the stimulating hair growth serum with mint extract, caffeine, niacinamide, and arginine cares for the scalp and weakened hair.
Deep cleansing shampoos work before treatments, not every day.
Deeply deep cleansing shampoos (DCS) provide more intensive cleansing than a regular shampoo: they remove styling product residue, excess sebum, and hard water buildup, opening the hair cuticle for better penetration of the active ingredients used in subsequent treatments. DCS is used before keratin straightening, Botox, nanoplasty, hair lamination, chemical perms, and coloring, as well as after swimming in a pool or the sea, and no more often than roughly once a month, to avoid washing proteins and amino acids out of the hair. The Deeply line includes three formats by pH level: a mild 6.5 pH for damaged and repeatedly colored hair, a medium 7.3 pH as a universal option, and a strong 8.0 pH for thick, glassy hair with a tightly closed cuticle. The range also includes a refreshing scalp peeling with glycolic acid, rice powder, and aloe vera and ginger extracts for scalp cleansing: it is applied for 3-5 minutes and used 3-5 times a month.
Total Revival: a two-step system.
Total Revival is Deeply's cold hair restoration system, its own development that doesn't use high temperatures. According to the manufacturer's description, the method actively restores hair from within, saturating porous areas with amino acids, proteins, and lipids, and delivers a pronounced visual effect after just one treatment. The treatment is carried out in several steps: the hair is cleansed with a deep cleansing shampoo, then products for amino acid nourishment, protein reconstruction, and lipid saturation are applied in sequence, after which the cuticle is sealed with an acid or glossing mask. In the itsbeauty.shop catalog, the system is represented by two steps: Total Revival Step 1 and Total Revival Step 2, used in sequence. The method is recommended for hair after coloring or lightening, for excessive dryness and brittleness, and after regular use of a curling iron, hair dryer, or curlers.
Deeply: a Ukrainian hair care brand. Shampoos, masks, conditioners, deep cleansing shampoos, and Total Revival in the It's Beauty catalog.
