Online Store of Professional Beauty Products for Beauty Masters

It's Beauty is a Ukrainian store of professional beauty products for beauty masters. The catalog holds over 5,000 items from more than a hundred brands: hair color and care, brow and lash supplies, pigments and anesthetics for permanent makeup, depilation wax, tools and disposable supplies. The store has been running for more than 15 years and ships from Kharkiv across Ukraine and abroad.

One order instead of three

A beauty master shops in cycles. The main stock gets bought once every two or three months, while gloves, wipes and sheets run out every week. When these items sit in different stores, every restock turns into three orders, three deliveries, and three chances that something is out of stock.

That's why we keep six categories, not one. A brow artist picks up dye, lamination compounds, and tweezers with microbrushes in the same order. A colorist adds developer, foil and capes to the dye. A PMU master takes pigment, cartridges, anesthetic and a healing product together. The whole studio gets stocked in one cart, with one delivery.

Who we sell to and on what terms

We work with solo masters and salons alike. There's no minimum order: you can buy a single tube of dye or fully stock a studio. The 300 UAH threshold applies only to cash on delivery, that's the carrier's rule, not ours.

For larger volumes, our manager calculates wholesale terms for your specific list. It shows up most on consumables, where the savings add up once you recalculate per unit. If you're not sure what exactly to order for your procedure, write to us: we'll tell you which products pair well together and how the lines differ.

We work beyond Ukraine

The site opens in eleven languages and shows prices in eight currencies, so ordering is just as easy from Kyiv, Warsaw, or Bucharest. We ship abroad with Nova Poshta and Ukrposhta, within Ukraine you can choose Nova Poshta or Ukrposhta, and if you're in Kharkiv you can pick up your order at Otakara Yarosha 27. Delivery times and payment methods are listed on the Payment and Delivery page.

What professional cosmetics are and how they differ

Professional cosmetics are products built for a master working to a protocol, not for home care. There are three key differences: a higher concentration of active ingredients, a larger package volume, and the fact that the product almost never works on its own. Brow dye is mixed with developer in a set ratio and timed precisely, and a mistake in the ratio changes the shade rather than just weakening the result.

That leads to a few practical things worth knowing before your first purchase. Volumes are larger than in retail cosmetics, so it pays to calculate cost per procedure rather than per bottle. Shelf life after opening is shorter than what's printed on the package. And almost every product has a pair: dye and developer, glue and remover, pigment and anesthetic.

Where to start when opening a studio

A newcomer's first order almost always looks the same: the core product, whatever it pairs with, and consumables for the first few weeks. For a brow artist that's dye, developer, tweezers, brushes and microbrushes. For a lash artist, glue, primer, remover and patches. For a colorist, dye, developer, a bowl, brush, foil and capes.

The most common mistake is just as consistent: people buy the main product and forget what it can't work without. Dye without developer, glue without remover, pigment without a healing product. If you're unsure, send our manager a list of the procedures you're planning, and we'll put together an order to match.

Frequently Asked Questions