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Echosline: Italian professional hair care
Echosline, an Italian professional hair care brand, brings coloring and aftercare together in one catalog: Echos Color hair color with correctors, cream developers of 3, 6, 9 and 12 %, toning masks, and the Seliar Keratin, Seliar Argan and Ki Power lines. For the stylist this is a convenient base: color, developer and post-color care are chosen within a single brand.

Below you will find how the lines differ from each other and which task each one suits.
Range at It's Beauty
The Echosline range is organized by stage of work: coloring, tone correction, post-color care and styling.
- Coloring: hair color and developers and the Echos Color shade chart
- Tone correction: toning products and shampoos, including toning masks
- Care shampoos: Seliar Keratin, Seliar Argan and Ki Power shampoos
- Care masks: masks and fillers from the same lines
- Root volume: the Hair Volumizer spray in the sprays and shine products section
Hair color: shades, palette and correctors

Echos Color, the Echosline hair color for professional coloring, comes in a 100 ml pack, and each shade has a numeric code and a name, for example 5.0 Ice (cool light brown) or 6.666 (extra intense red dark blonde).
The line also includes the Pure Violet and Indigo correctors, used to correct the color of the mix. The full shade chart is on the Echos Color palette page.
Cream developer 3, 6, 9 and 12 %: which percentage to choose
Echosline cream developer to go with Echos Color comes in four strengths: 3 % (10 vol), 6 % (20 vol), 9 % (30 vol) and 12 % (40 vol), in 1000 ml bottles. The developer is also available in a 150 ml format.
The strength is chosen to suit the coloring task, and each one is explained in detail in our article hair developer: 3, 6, 9 or 12%. The colorist takes the mixing ratio and processing time from the instructions on the packaging.
Toning hair masks: silver, violet, copper
The Echosline toning mask refreshes and corrects the tone between colorings, while the base color is changed by the hair color itself. The masks come in 150 and 15 ml formats, in these shades: violet, silver, red, as well as beige, gold, golden pink, gray lavender and intense copper, and there is also Cold Glamour.
The violet mask in the 15 ml format is handy for trying out a shade. For yellow tones on lightened hair there is also the No Yellow shampoo in 1000 ml. How to get rid of yellow tones after lightening is covered in our guide to toning hair after bleaching.
Care after coloring: Seliar Keratin, Seliar Argan, Ki Power
Seliar Keratin, an Echosline line, consists of a keratin shampoo and mask. The Seliar Keratin shampoo and mask come in a 300 ml format.
Seliar Argan Nourishing, a line with argan oil, nourishes the hair: shampoo and mask, 300 ml each. The line is chosen when the care routine calls for argan oil.
Ki Power, the Echosline keratin line for molecular repair, consists of a shampoo and mask, 300 ml each. For root volume the catalog has the Hair Volumizer spray from the Echos Look styling line.
How to choose a line for the task
The choice depends on what the stylist is doing with the hair right now. Here are five typical situations.
- New coloring: Echos Color hair color and a cream developer of the right strength, with the shade chosen from the palette.
- Yellow tones after lightening: a violet or silver toning mask, or the No Yellow shampoo.
- Colored hair needs care: Seliar Keratin for keratin care or Seliar Argan for nourishment with argan oil.
- The hair needs repair: Ki Power, keratin for molecular repair.
- Not enough root volume: the Hair Volumizer spray.