OkO: professional cosmetics for brows and lashes
OkO Lash&Brow is a Ukrainian professional brand for brow and lash styling from Odesa. Its philosophy is captured in the tagline FROM MASTERS TO MASTERS, made by masters for masters, European quality with a Ukrainian soul. The range includes tint, henna, lamination compounds, prep and care products, and tools. It's Beauty is the official distributor of OkO, the catalog carries the brand's original products with delivery across Europe.
Key point: OkO is a pro brand for brow and lash artists. European quality with a Ukrainian soul, products for the artist's entire workflow, and the flagship tint H2O Liquid Hybrid Tint.
The OkO range at It's Beauty
H2O tint brow tint
H2O Liquid Hybrid Tint is the brand's flagship product. The brand positions H2O as its longest-lasting tint, one that holds color intensity and works across different coloring techniques. The palette has five numbered shades: Light Brown 8.36, Brown 7.62, Dark Brown 5.7, Red 7.54 and Black 4.0. Format: a 15 ml bottle, sold as a set with Cream Oxidant 3%. The tint is mixed with the oxidant and left on for 6 to 15 minutes. According to the brand, the tint is made in India.
Why artists choose OkO
OkO takes a from-masters-to-masters approach: the products are built for the real work of brow and lash artists, from prep and coloring to lamination and care, all under one label. The brand runs its own training project, IUTeam, and online courses where artists work through the technique of using the products. The range covers the whole brow and lash styling cycle, so there's no need to piece a procedure together from different brands. It's Beauty is the official distributor of OkO, so you get the brand's original products.
Production and safety
According to the brand, the H2O tint is made in India, and the OkO henna line is stated to hold CPNP certification, in line with European cosmetics requirements. The brand states that its products contain no animal-derived ingredients and are not tested on animals. Check the exact composition and use of each product on its product card, and always do a sensitivity test before the procedure.
Frequently asked questions about OkO
Where is the OkO brand from?
OkO Lash&Brow is a Ukrainian brand from Odesa, professional cosmetics for brows and lashes. Its philosophy is captured in the tagline FROM MASTERS TO MASTERS, European quality with a Ukrainian soul.
What does the OkO range include?
The H2O Liquid Hybrid Tint, Power Powder henna, lamination compounds for brows and lashes, prep and care products, facial wax, plus brushes, tweezers and accessories. The brand's range is available at It's Beauty.
What shades does the H2O tint come in?
Five numbered shades: Light Brown 8.36, Brown 7.62, Dark Brown 5.7, Red 7.54 and Black 4.0. The tint comes in a 15 ml bottle in a set with Cream Oxidant 3%, with a processing time of 6 to 15 minutes.
Where is OkO made, and does it hold certifications?
According to the brand, the H2O tint is made in India, and the henna line is stated to hold CPNP certification. The brand also states that its products are not tested on animals.
