Matrix Professional is an American brand of professional hair cosmetics, part of L'Oréal, Professional Products Division. The company was founded in 1980 by hairdressers Arnie and Sydell Miller, and today Matrix works with more than 15,000 stylists worldwide. It's Beauty carries Matrix coloring and salon care products: SoColor and Super Sync hair color, Light Master lightening powder, Cream Developer, and the care lines Total Results, Food For Soft, Color Obsessed, High Amplify, Insta Cure, Mega Sleek and Glow Mania. Total Results, the historical umbrella name for the care lines, is now split into separate names for a specific hair need: moisture, color protection, volume, repair or smoothness. Matrix is aimed at salon professionals, with products meant for use by a stylist during a service and for the client's maintenance care at home between visits.
The Matrix range at It's Beauty is split by task: coloring and lightening separate from care, and care itself split by hair type and goal, moisture, color protection, volume, repair or smoothness.
SoColor and Super Sync are Matrix's hair color lines for professional coloring, they differ in formula and lasting power. SoColor Pre-Bonded is a permanent formula with built-in bond technology, Super Sync (Pre-Bonded) is a demi-permanent, ammonia-free formula. Both lines belong to the L'Oréal, Professional Products Division professional palette. SoColor Pre-Bonded is mixed 1:1 with Cream Developer at 3, 6 or 9% (10, 20 or 30 vol). Super Sync is mixed 1:1 with 3% (10 vol) developer only. How to pick the developer strength for the job is explained in our article hair developer: 3, 6, 9 or 12%. And how to get rid of yellow tones after lightening is covered in our guide to toning hair after bleaching. For salon lightening there's Light Master powder in two versions, Classic Technique for classic bleaching and Bonder Inside with a bonder to protect the hair during lightening. The full shade range is listed in the Matrix category. The color is applied using standard professional coloring technique, the exact mixing ratio with the developer and processing time are confirmed on the packaging instructions or with the manufacturer.
Food For Soft is Matrix's line for moisturizing dry hair, shampoo, conditioner and mask. The shampoo and conditioner come in 1000 and 300 ml, for salon and home use. The 500 ml mask adds to the shampoo and conditioner for a more visible result on dry lengths and ends. The line suits hair that lacks moisture, colored or not. The shampoo and conditioner are used at every wash, the mask is added periodically as an extra step for stronger moisture.
Color Obsessed is Matrix's Total Results line for color-treated hair, it helps hold color after salon coloring. The shampoo and conditioner come in 300 ml, the pair covers basic care after coloring. The line is meant for regular use between visits to the colorist, to keep color looking richer for longer. The 300 ml format works for both salon and home care after coloring.
High Amplify is Matrix's Total Results line with a protein formula for volume in fine hair. The shampoo and conditioner come in 300 ml, forming a basic pair for fine hair, the protein formula adds volume without weighing hair down. The line suits fine hair that lacks fullness and density at the roots.
Insta Cure (Total Results Insatacure) is Matrix's line for repairing brittle and damaged hair with bond technology. The line includes a 300 ml shampoo and conditioner for basic care, a 250 ml bonding mask for repairing the structure, a 190 ml recovery spray and a 150 ml leave-in anti-breakage treatment. This set of formats covers care from washing through to leave-in protection between services. The line suits hair after chemical services, lightening or frequent heat styling, when the hair structure is weakened.
Mega Sleek is Matrix's Total Results line for smoothness and taming unruly hair, with heat protection for flat ironing. The 300 ml conditioner smooths hair and makes styling easier, the line also includes a shampoo and mask for complete smoothing care. The line suits unruly, frizzy hair prone to static, styled often with a blow dryer or flat iron.
Glow Mania is Matrix's line for protecting the color of color-treated hair with shine care. The line includes a shampoo and conditioner in 1000 and 300 ml, a 500 ml mask and a 250 ml leave-in Gatekeeper, a full system from washing to leave-in protection. This set of formats suits anyone who wants a single line covering care for color-treated hair. The leave-in Gatekeeper is used in addition to the shampoo and conditioner, for stronger color and shine protection between colorings.
For coloring you need the basics: SoColor Pre-Bonded or Super Sync color, Cream Developer at the needed percentage and, for lightening, Light Master powder. After coloring, Color Obsessed or Glow Mania maintain the color, both lines are meant for regular care between visits to the colorist, Glow Mania has a wider set of formats, including the mask and leave-in Gatekeeper. Dry hair without coloring suits Food For Soft, fine hair lacking volume suits High Amplify with its protein formula. Brittle, damaged hair suits Insta Cure with bond technology, and unruly, frizzy hair suits Mega Sleek with heat protection.
Matrix (L'Oréal Professional): SoColor and Super Sync hair color, Food For Soft, Color Obsessed, Glow Mania care. What each line is for and how to choose.
