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Elan Cosmetics: professional brow and lash products
Elan Cosmetics is the first Ukrainian brand of professional products for brow and lash artists, founded in Kyiv in 2015. Every product is made at the brand's own ÉLAN KIMYA factory, certified to international GMP and ISO standards, and registered with the EU CPNP database, the US FDA and the GCC. Today the brand is present in more than 45 countries. It's Beauty carries the full Elan range for both salon work and home care.

The Elan range at It's Beauty
- Tinting: gel tint for brows and lashes with oxidant, ColorSOFT diluter to control shade intensity
- Lamination: the three-step KERA system, KeraSoft (lift, step 1), KeraBoost (fixation, step 2), KeraCare (care, step 3)
- Care: Glow and Gogo Brows serums, the Amino amino-acid concentrate, the BTX-Brow repair mask
- Waxing and aftercare: Dence Wax, the After Wax protective mask and serum
- Studio hygiene: DisAL PowerDis disinfectant concentrate, DuoClean lash and brow cleanser
- Facial skincare: the İCON line, cleansing mousse and hyaluronic acid toner
The Elan KERA lamination system

Elan lamination works as a sequence of three compatible steps: KeraSoft softens and lifts the hairs, KeraBoost sets the shape, and KeraCare nourishes and completes the treatment. This gives a predictable result and simplifies the artist's work.
Why brow artists choose Elan
The Elan gel tint formula is patented: the pigment applies evenly, while intensity and shade are controlled by processing time and technique. The products are compatible with each other, so a single brand covers the whole treatment, from prep to final care. This standardises the service and delivers a predictable result regardless of the artist.
Safety and manufacturing

Every product is tested at the brand's own ÉLAN KIMYA facility. Registration with the EU CPNP and the US FDA confirms that the formulations meet the requirements of the European and US markets. For clients with sensitive skin, the brand offers gentler care formulas.