ItalWax is a brand of professional depilatory cosmetics made by the Italian company Filo Bianco Srl in Giussano, near Milan. Every batch is tested in the company's own lab under the GMP standard. The itsbeauty.shop range includes hot (film) wax in granules, cartridge wax for a roll-on wax heater, and pre- and after-care products: the range covers the full hair removal cycle, so a technician can put together a set for a specific body area and hair type.
ItalWax hot wax granules: different lines for different areas and hair types.
ItalWax hot wax in granules, also called film wax, works without strips: a technician applies a thin layer with a spatula and peels off the set film by hand, which means less trauma to the skin than working with strips. This format suits delicate areas above all: underarms, the bikini area, the face and chest in men, and it also holds coarse male hair well. The classic line includes White Chocolate for Brazilian hair removal and coarse hair, plus Natural, Rose, Plum, Azulene, Cleopatra, Lavender/Nirvana and Sandal/Nirvana for other areas and skin types. For men's hair the range separately offers Silver, while the face is served by Selfie and the compact GloWax Solo for spot areas. The synthetic Top line (Coral, Crystal, Top Orchid, Top Pink Pearl) contains no natural rosin, so it triggers allergic reactions less often and suits sensitive skin. A separate Barber Edition is made for men's facial hair: barbers use it to shape a beard, moustache and temples, and this wax sets in 6-10 seconds.
ItalWax film (hot) wax is melted to 40-42 °C, lower than the melting temperature of a classic warm wax in a tin. Per the manufacturer's instructions, a thin layer of wax sets in 4-10 seconds: it is applied with a spatula in the direction of hair growth, leaving a small thickened edge, a "petal", used later to hold the film during removal. The wax is peeled off in the opposite direction and parallel to the skin rather than with a sharp upward pull, which makes the procedure less painful and leaves fewer bruises. Underarms are treated in a single pass, without reapplying to the same spot. After the procedure the skin is calmed with an oil-free cooling product so pores don't clog and irritation fades faster.
Two formats: granules for precise areas and a cartridge for large ones.
ItalWax cartridge wax is a clear warm wax in cartridge form for a roll-on wax heater, designed for large body areas: legs, arms, back. This wax coats hair with a thin film and comes off with strips, while the granules work without them. The range includes 100 ml cartridges in Azulene and Natural: a technician picks the option based on the client's skin condition, and the cartridge format is convenient exactly when a large area needs treating quickly and evenly, without reheating granules in the pot each time.
Order of work: gel and talc before the procedure, lotion and oil after.
Before hair removal, the skin is cleansed and degreased so the wax bonds to the hair rather than to the skin surface. ItalWax Pre Wax Gel is an alcohol-based gel for gentle skin cleansing before the procedure. Talc is applied right before the wax: it absorbs moisture and sebum, dries the surface and helps the spatula glide, while also lowering the risk of irritation and ingrown hairs. The range includes a classic zinc-free talc and a menthol talc that additionally cools the skin during the procedure.
After hair removal, wax residue is removed from the skin and irritation is calmed. After Wax Lotion Azulene and After Wax Lotion Orange quickly remove wax residue and have a drying effect, while After Wax Oil Mint with menthol further refreshes the skin and makes the procedure more comfortable: it is used mainly after working with warm wax. The line also includes a neutral, fragrance-free oil, Bellitas, for sensitive skin. A separate product is After Wax Emulsion White Orchid: it contains the Decelerine R complex, which acts on hair follicle cells and helps slow hair growth in the active phase, making hair thinner and weaker over time. The emulsion is applied right after hair removal with light massaging movements. For caring for the tool itself rather than the skin, the ItalWax line has a separate product, Wax Equipment Cleaner, a lotion for cleaning wax heaters, spatulas and work surfaces of wax residue.
ItalWax: hot and film wax in granules, cartridge wax, pre- and after-wax products. How to choose a wax by area, skin type and hair type.
