Raywell, an Italian professional hair care brand, belongs to Intercosmetics Milano (IEMME Srl). Since 1987 the company has specialized in professional hair products.
The core of care in this brand is the B.io Hair Care series. Its idea is that each line answers a separate need of the hair or scalp, with a key complex of active ingredients at the center of the line.
According to the brand, these complexes are built around Italian plant-based raw materials, for example fermented rice, chestnut or hazelnut. This is why a Raywell line is chosen by what the hair needs.
The B.io Hair Care series has eight lines, from Blond for light and bleached hair to Volume for density. The It's Beauty catalog features the Hidra, Repair, Croma, Volume and Lamellar lines.
Raywell care has three steps: cleansing with shampoo, a mask or conditioner, and a leave-in product. In most B.io lines the products follow this scheme.
Shampoo cleanses the scalp and the lengths, the mask works on the lengths and ends, and the leave-in product, such as Bio Hidra 10 in 1, stays on the hair and completes the care. For the Volume and Lamellar lines, the brand directly advises following the shampoo with a product from the same line.
The B.io lines cover two levels of care. The everyday level is made up of shampoo, mask and leave-in product, and 10 in 1 is intended specifically for everyday care.
The second level is intensive concentrates in lines such as Hidra and Repair: they are applied to clean damp hair and left under a cap or heat.
A line is chosen by the main need. If there are two, for example color-treated and dry hair, the starting point is Croma: it suits color-treated as well as dry and frizzy hair.
In the catalog, Bio Boma is represented by a smoothing shampoo. The catalog also includes Envie lines.
Products to choose from are in the sections shampoos, masks and fillers and hair restoration and treatment.
Raywell: Italian professional hair care. How to build a routine and choose a B.io line by hair condition. Catalog at It's Beauty.
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